Influencers take bamboo raft rides along the Nine-Bend River in Wuyi Mountain. [Photo provided to chinadaily.com.cn]

A group of European travel media and influencers visited East China's Fujian province in January, touring prominent sites including Wuyi Mountain and Fuzhou's Three Lanes and Seven Alleys. The delegation engaged in cultural and experiential activities aimed at documenting Fujian's landscapes, tea traditions, and urban heritage for European audiences.

Influencers try their hand at traditional tea-making. [Photo provided to chinadaily.com.cn]

At Wuyi Mountain, participants took bamboo raft rides along the Nine-Bend River, observing the region's distinctive peaks and rock formations. They then visited local tea plantations, learning to pick and process tea leaves by hand. Influencers emphasized the importance of understanding proper techniques over speed, noting that explaining the production process was key to conveying the character of Wuyi rock tea. One Italian participant said that the experience provided clarity on how to describe Chinese tea beyond technical terms.

Influencers watch a Chinese calligraphy demonstration at Fuzhou's Three Lanes and Seven Alleys. [Photo provided to chinadaily.com.cn]

The group later traveled by high-speed train to Fuzhou to explore its famous Three Lanes and Seven Alleys, experiencing traditional architecture and intangible cultural heritage practices at the same time. Observers described the historic district as a living narrative, with courtyard layouts and architectural elements reflecting family traditions and local culture. Integrating hands-on heritage activities made the traditions more accessible and engaging for the visitors.

The tour covered Fujian's diverse landscapes and urban sites — from Xiamen's streets and bays to Quanzhou's maritime heritage — showcasing Fujian's diverse landscapes, historic architecture, and traditional cultural practices to global audiences.