The "Haiyun" platform brings Chinese cultural videos to overseas audiences. [Photo provided to ftz.xm.gov.cn]

At Xiamen Free Trade Zone's National Cultural Export Base, Xiamen Integrated Media Technology is using AI and its "Haiyun" platform to bring Chinese cultural videos to overseas audiences.

Xiamen Film Festival uses the Golden Rooster and Hundred Flowers Film Festivals, two of China's top film events, to explore copyright services and international distribution, opening new paths for Chinese film and TV content to go global.

AI is now being used for scriptwriting, character design, and video production at Xiamen Integrated Media Technology, turning Chinese cultural IP into AI-made films for global audiences. Its animated series on Taiwan's history drew over 100,000 overseas views via the "Haiyun" platform, and the company is now testing a full-chain IP model from original literature to commercialization.

Xiamen Film Festival argues that copyrighted works should be developed into long-term IP assets rather than treated as one-off products. "Going global isn't just translating Chinese into foreign languages," an official said. "It's about finding expressions overseas audiences understand."

The "Haiyun" platform lets creators upload videos with multilingual subtitles, distribute them to YouTube with one click, and use data analytics to understand overseas audience preferences.

Selected for a national "Sailing Overseas" initiative backed by six government ministries, the "Haiyun" platform now runs 17 vertical YouTube channels with 2,500 programs, over 78 million overseas views, and 76,000 subscribers.

Xiamen FTZ and Xiamen Film Festival have also launched Cine More, an international film copyright platform connecting projects, copyright resources, and overseas distribution channels. It now offers a bilingual interface and includes 18 film companies and 44 copyright projects.