A rendering of the the CIFIT Exception Hall. [Photo/CIFIT]

The 25th China International Fair for Investment and Trade (CIFIT) will introduce two new highlights: the CIFIT Exception Hall and the Cross-Strait Integration Zone.

The CIFIT Exception Hall will include five themed sections: global premium goods, premium domestic products, Fujian specialty products, CIFIT gifts, and cheers with CIFIT.

Visitors can enjoy interactive activities like taste-testing, sampling, and hands-on experiences. This exhibition zone will allow visitors to explore specialty foods, beverages and beauty products from countries and regions including Russia, the United States, and South Korea.

Additionally, promotional events, matchmaking events and traditional cultural activities will be held, creating an interactive space that combines multiple sectors such as intangible cultural heritage and e-commerce for an immersive experience.

For instance, the e-commerce matchmaking session plans to invite leading platforms such as JD.com, and TikTok, along with cross-border e-commerce representatives, to conduct live product selection and facilitate efficient supply-demand matching.

A rendering of the Cross-Strait Integration Zone. [Photo/CIFIT]

The Cross-Strait Integration Zone, spanning 500 square meters, will feature a central exhibition area, a Taiwan-funded enterprise zone, and a roadshow section, presenting the achievements of cross-Strait economic and trade cooperation, along with new technologies and products from Taiwan.

Ten leading Taiwan enterprises have been invited to share innovations in multiple areas, such as smart manufacturing and industrial design, in Taiwan-funded enterprise zone.